Seth Goldman and Barry Nalebuff built Honest Tea from scratch into a $100 million enterprise.
In my recent article on Forbes, you get a few lessons and a compelling story of their journey.
But wait, because there’s one more thing. In fact, 10 more.
Goldman and Nalebuff share 10 must-follow rules on how to start and build an equally impressive empire (you can find these rules in the back of their book; ‘Mission In A Bottle’):