The 2020 GoDaddy Global Entrepreneurship Survey found that entrepreneurs who had a website were less likely to close their businesses during Covid-19 lockdowns than those without one. We also discovered that those with a website were more optimistic about future growth, with 31% projecting growth of at least 50% versus only 23% of those without a website.

These findings highlight that if a website was important before the Covid-19 outbreak, it has become essential in the wake of the pandemic. With social distancing expected to be a part of our lives for a while, digital channels have taken on a new role in small businesses’ operations, in many instances becoming their primary way of connecting with customers.

Here are four ways small businesses can use digital channels and engagements to help steer a way through the ongoing Covid crisis:

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