Whatever the new normal becomes, small-business owners will be at the forefront of shaping life as we know it. Some trends will prove durable long beyond this time.
Tigers now have kings. Grandmothers are requesting video meetings. Masks are a fashion statement. Changes are coming quickly, somehow happening for all of us at once, despite our population never being more physically distant. It is a dizzying time. Among the groups most challenged by this torrent of societal shifts are small businesses. Doors have been closed, and some may not reopen. These, however, are some of the most resilient and creative people on the planet. Whatever the new normal becomes, small-business owners will be at the forefront of shaping life as we know it. To help stoke those masters of ingenuity, here are some current trends I think will stick around.
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