Is your Business Idea Good, Bad or Ugly?


Not all ideas are created equal. Growth is hard enough with a good idea, so it’s important not to begin your journey with an idea that’s bad – let alone ugly. If it’s not good enough, then start looking for another one!

But what makes a good idea? A good idea doesn’t need to be unique. In fact, a brand new idea can be ugly, if you don’t have the time or money to develop it for market. Not being able to make the product, deliver the service, or to create a market and educate people on a new idea are not easy tasks, and can quickly turn good ideas into ugly ones.

With that in mind, here are five questions to ask in order to determine how great your idea is:

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