Living in a high-paced world that is also a tech-centric one has brought on a massive change to the marketing and advertising industries. Digital marketing has become the primary tool for product and service promotion, greatly surpassing all forms of traditional marketing.
However, when it comes to grabbing people’s attention and encouraging consumers to step into your store, the best tool you can use is the good old-fashioned signage. It has been around for decades and is still an effective marketing tool today.
Your store’s sign is one of the first things people see, so designing one that leaves a good first impression is crucial. Those that have an eye-catching yet simple design and utilize bright colors are more likely to bring you positive results, so here are the most popular types and some basic design tips to help your business stand out in a crowd and attract more people.
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