If you are like most small business owners, you lie awake in bed constantly thinking about how to acquire new customers, increase revenue and retain clientele. That’s the rub when it comes to owning a small business — you greatly enjoy the flexibility and being your own boss, but you’re on the clock 24/7.
It doesn’t matter if you’re running a restaurant, hotel, plumbing business or insurance agency, the goal is to convert new customers into repeat customers. This process is somewhat comfortable and familiar to SMB owners — after all, they know their business best. It’s the new customer acquisition that is uncomfortable and somewhat difficult for most businesses because it requires marketing and advertising, which has gotten extremely complex in recent years.
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