Ghost kitchens, a hot trend in food delivery, are now also gaining traction in South Africa.
Also called ‘dark’, ‘virtual’ or ‘cloud’ kitchens, they are shared cooking spaces that serve as hubs for online deliveries. Different brands prepare their food in the same space, which are then sent out as ordered. The kitchens don’t offer a dine-in option.
The main attraction is that it saves a lot of money – instead of setting up their own restaurant or kitchen, a company can rent a spot in these new big kitchens.
It also gives companies the flexibility to expand their business to new suburbs, without taking the financial risk of setting up a restaurant there.
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